Want Some Springsteen With That Big Mac?
CNet News.com,
Mar 23, 2004
This is getting mainstream, and I will soon stop covering further instance of this (though no doubt people will continue to question my take on this well into the next decade). McDonald's has made a deal with music distributor Sony where "those songs would then be offered to McDonald's patrons for free with the purchase of certain menu items, with customers receiving codes they can use online for the downloads." As I have been trying to say for a long time now, it's another case of content being used to sell a higher value product. Think about it: if the free song is the giveaway that accompanies the 99 cent fries, how much can the song be worth? How much is content worth?
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