Platform teachers
Ben Williamson,
Code Acts in Education,
Nov 21, 2019
This is a detailed and useful look at Amazon's new Ignite platform selling teacher-produced learning materials (mentioned here a couple of weeks ago). "Amazon Ignite... represents the next-stage instantiation of the brand ambassador and the teacher as micro-influencer," writes Ben Williamson. "Teachers are not contracted as platform ambassadors, but invited to become self-branded sellers in a competitive marketplace, setting up shop as micro-edubusinesses." He also notes that "Amazon Ignite is 'invitation-only' and as such makes highly consequential decisions over the kinds of content and resources that can be purchased and used."
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