What is Experience Design?
nick shackleton-jones,
aconventional,
Feb 17, 2020
In a sense, says Nick Shackleton-Jones, we are always designing experiences, whether we are designing conversatiopns or websites. But there's an elevated sense of 'experience design', for example, in a Heston Blumenthal, where every part of the experience is considered. And this is what is usually meant by 'user experience design', "the careful design of an experience to achieve a particular outcome." Well, OK. But my observation is that (a) this often takes design far beyond what is necessary, and (b) this typically doubles the price, or worse. Sure, every experience could be an Apple experience. But who would want to live in such a world? Who could afford it?
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