The short answer to the question in the headline is that they didn't provide financial support and services. "A focus on widening the recruitment funnel might be a start, but unless it's accompanied by equally deliberate attention in a college's admissions decisions and financial-aid packaging, it won't accomplish much." Which I think should seem pretty obvious. But there's never been a shortage of people claiming that financial aid has no impact, so I guess the people at these unnamed colleges thought it didn't matter.
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