Generative Design is Doomed to Fail
Daniel Davis,
Feb 20, 2020
This article helpfully tells us about generative design while explaining why it will fail. "Generative design is an enticing vision. Rather than employing a designer to laboriously create a design concept, you can instead use an algorithm to quickly generate thousands of options and ask the designer to pick the best one. Effectively, the designer becomes an editor." So, yes, that is an enticing vision. But to see why it will fail, imagine writing an email that way. It turns out, comparing options is harder than it looks. It probably takes more time to read all the emails and pick one. "Ask any professor: would you rather grade 100 student essays or write one article of your own?"
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