Facebook has long wanted to get people out of the browser and into its own applications, even to the point of having tried to actually replace the internet with its own proprietary version. This, in my view, is an extension of this. There's no particular reason to add an extra application to your desktop, except that it gives Facebook a direct pipeline to your device, eliminates all those annoying privacy protections, and more importantly, prevents you from being distracted by things that are not Facebook.
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