Thisa isn't a ed tech story, but when you create a tracking system that involves some 3 billion users, you have to know it's going to be used for more than its intended purpose. And education is one purpose that springs to mind immediately, if only for (say) tracking attendance at school. Even while preserving privacy, we could also imagine it being used to (say) trace the origin of ideas, enforce intellectual property, ferret out citation and cheating networks, etc. There will be arguments against this sort of surveillance, but they get harder to make as the stakes get higher.
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