Martin Weller reports that people are asking "How do we push the Go Online button? Can you push it for us?" His response: "I'm sorry to tell you – there is no Go Online button." True enough, especially if what you're trying to do is duplicate your offline activities in an online mode. He also cautions: "the temptation will be to outsource this headache to companies that offer, nay guarantee, a really fine, but expensive, Go Online button. See Durham's approach for example. ... these OPM solutions are going to be pitched hard. There may be some use in them in the short term, but a better solution is to invest in staff (and here institutions might want to get expertise in to help), use OER for content, and make strategic decisions that have as their basis the belief that online, distance ed is a useful, valid form of education.
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