Blogs Put Developers in Microsoft 'Cockpit'
David Becker,
CNet News.com,
Apr 06, 2004
When I flew back from Phoenix last least I was able to listen to 'Channel 9' on the internal sound system. Instead of music or business programming, the staples of in-flight fare (remember: your tax dollars subsidize business class passengers), I got to listen to all cockpit communications. I listened to it the entire way; great entertainment. Anyhow, Microsoft has, according to this CNet article, "quietly" launched a website called 'Channel 9', a site that allows you to read the thoughts of Microsoft developers, "to listen in to the cockpit at Microsoft, an opportunity to learn how we fly, a chance to get to know our pilots." It's an outstanding idea, easily the best initiative I've seen come from Redmond in a long time. I wholeheartedly endorse the credo: "Channel 9 is all about the conversation. Channel 9 should inspire Microsoft and our customers to talk in an honest and human voice. Channel 9 is not a marketing tool, not a PR tool, not a lead generation tool." Now, if only we could get the business side of Microsoft to do the same thing, and we'd really have something here.
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