The reason, according to James Ball, is that people won't pay for average content unless it's bundled. "Readers would like to pick the very best content and pay less for it than they would if they subscribed. But no organization—media company, television network, or record company—can produce only hits. Nor should they try." The same is probably true for learning resources. People would prefer to buy only the highliughts of, say, a course, but no course can be 100 percent highlights.
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