This report (21 page PDF) is a basic presentation of usage patterns in comparison with a similar report from 2017. It should really be titled 'Social Media Platforms' because it is focused exclusively on single-url hosted services (the sole exception being 'blockchain platforms', coming in at three percent, and including sites like Gab). I would like to have seen a broader interpretation of 'social media', including minimally things like blogs, podcasts and email, and maximally including such things as federated social networks and communities ranging from Slack, Mattermost and Teams through to ActivityPub services like Mastodon. Without such a wider reading this sort of survey will miss important trends in social media.
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