How to Dig a Billion-Dollar EdTech Hole
Michael Feldstein,
eLiterate,
Aug 25, 2020
The best bit of this article is a 'spoiler alert' at the very bottom: "In future e-Literate posts, we will examine how many crucial practices of colleges and universities that consider themselves to be 'student-centered' are, in fact, faculty-centered." Meanwhile, this column looks at how publishers didn't design their offering for market fit, and how their clients - university professors - would have misled them even were they trying to do so. It's a good read, especially the clear-headed analysis: "Students were just a malfunctioning part of the system. So the problem that the publishers were solving for was how to fix the malfunction by making students buy their products again... The business model they aspired to was hostage-taking. Students could not get their grades unless they bought the product." I would add that when we look at 'inclusive access' we see that hostage-taking business model in full effect.
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