I've seen this item (11 page PDF) through a few sources now. The idea of 'data visceralization' is to take existing data and to represent it metaphorically in virtual reality. Thus, for example, different companies' income growth could be depicted as a 100-yard dash. Or the size of different economies could be represented as differently-sized planets. This paper tries out some different approaches and reports back on initial user experiences. Personally, I think data visceralization should be combined with haptics, so you can bop someone in the head with data when you really need to.
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