This isn't a bad article, though of course an ethical approach is going to take much more than can be outlined in a simple article. Reid Blackman argues against three common approaches: the academic approach, which isn't business-focused; the on-the-ground approach, because practitioners lack ethics expertise; and high-level principles, because they are too vague. Instead, he outlines "building a customized, operationalized, scalable, and sustainable data and AI ethics program." The problem with this approach - and yes, there is one - is that you could follow all the steps outlined in the article and come up with a risk-management framework that has nothing really to do with ethics. That might in fact be what businesses want to do - but then they shouldn't call it 'ethics'.
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