This is a post not only about the demise of comments on blogs and the damage that social media did to blog conversations in general but also about what's important in online writing and what metrics (if any) really matter. Hint: it's not likes and retweets. "Maybe we need to review our 'why' of using social media," writes Helen Blunden. "Is it to simply 'push' our articles, blog posts, thoughts and reflections. Or, can we have more meaningful responses and conversations in our blogs in exchange with our readers who took the time to respond to our posts?"
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