As always, I contend that the future of media is in many ways the future of education, so this article about how online media companies can survive the threat of big tech (you know: Google, Amazon, Apple and the rest) is useful and relevant. Author Faisal Kalim recommends a symbiotic approach: pushing back where necessary, innovating while possible, and yet taking advantage of big tech in areas where they excel. This plays out in some specific recommendations: not depending on advertising, taking control of your own data, leveraging their technologies, and using their platforms to find stuff, to connect, to share. When I look at my own practices, this all seems pretty familiar, with the exception that I also include ethics in the mix. I don't require moral perfection, but I do reject working with some platforms (notably Facebook and Apple) for ethical reasons.
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