Having viewed thousands and thousands of TikTok, Imgur and YouTube videos I can attest to the veracity of the archetypes identified in this article. And I think a determined set of authors could have added another 25. From my perspective it has been fascinating to watch an entire language and style of discourse emerge from a community of shared video clips. True, some - like the reaction gif and the duet - are based in affordances created by the platform. But the bulk are forms created and shared by the videographers themselves. This - from my perspective - is the video version of the phenomenon I documented in Speaking in LOLcats.
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