I'm interested in stories like this not simply because of the way they address how tracking and surveillance can expose your preferences and habits, but also in anticipation of how similar technology will reveal your skills and aptitudes. This is really important because it disrupts testing and assessment, and hence, credentials in general. It may taker some time, but there's a billion dollar business opportunity out there for the company that can find the best candidate for a job simply by analyzing the 'trove of data' we provide through our online presence. It's easy to say now that this is intrusive, and should be disallowed, but we've already seen how a YouTube presence or open source software site can translate into real opportunities for people. Why would we expect - or desire - less of this in the future, when we could have more?
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