Content-type: text/html Downes.ca ~ Stephen's Web ~ Just link!

Stephen Downes

Knowledge, Learning, Community

Just link!

Robin Sloan, Jun 21, 2021

So the newest wave in email newsletters could be... web pages? It seems it's better to just send a short description and link, rather than to cram all that content into an email newsletter. Why? It's a better way of measuring engagement (especially given the recent crackdown on tracking images and cookies). Also, authors can fix mistakes and make updates. And finally, web pages are a lot more flexible. For example, they can include embedded video, interactive elements, and even modern design and typology. What else would be a good idea? A newsletter than included, say, five or six of these links to web pages, maybe from different authors....

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Stephen Downes Stephen Downes, Casselman, Canada
stephen@downes.ca

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Last Updated: Dec 25, 2024 08:06 a.m.

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