Just link!
Robin Sloan,
Jun 21, 2021
So the newest wave in email newsletters could be... web pages? It seems it's better to just send a short description and link, rather than to cram all that content into an email newsletter. Why? It's a better way of measuring engagement (especially given the recent crackdown on tracking images and cookies). Also, authors can fix mistakes and make updates. And finally, web pages are a lot more flexible. For example, they can include embedded video, interactive elements, and even modern design and typology. What else would be a good idea? A newsletter than included, say, five or six of these links to web pages, maybe from different authors....
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