According to this article, the much-anticipated replacement of third-party cookies with things like Googles Federated Learning of Cohorts (FLoC) won;t be coming right away. So for advertisers the 'cookiepocalypse' has been delayed. The issue is that FLoC has not been warmly welcomed by either consumers or advertisers, the former because it's still a violation of privacy, and the latter because it centralizes advertising data management in the browser. This is more than just an idle concern. All three of the major commercial browsers (Chrome, Safari and Edge) gather and use personal information in some way. For example, this week I learned on TWiT that Edge has a feature that watches your browsing behaviour and offers coupons for products you looked at (this is turned on by default, though if you dig deep into the settings you can turn it off).
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