This article cites a report (spamwalled) showing that articles published on Facebook have about a 3 percent clickthrough rate. "Ominously, publishers' pageviews from Facebook have steadily decreased over the course of the past twelve months, a fact attributed by Echobox to 'a level of social media fatigue after a year locked down' although questions remain as other social media platforms continue to make inroads into Facebook's user base." My own take is that user content (including publishers) is being pushed out by marketing and paid content. And it's not just Facebook - I have 9700 and 6100 followers on @Downes and @OLDaily respectively, yet views - not clicks, views, hover around 450 and 250 for each. LinkedIn is just as bad - for 2400 followers I get 120 views. But yeah, if you want views, you can pay for them - Twitter tells me I could boost this tweet, with its 159 views, to 4K or so for a mere $750. That's why I prefer RSS - if you follow someone, you at least get to see their content.
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