Here's the issue, in a nutshell: "sites such as ApplyBoard, StudentApply, Adventus and CatalystGEM enable agent recruiters to funnel applications through a 'master' site which has commercial relationships with many more university partners than a small independent business or adviser could expect to have." The problem here is not so much the use of the aggregators as in what applicants are being told, so nobody knows what aggregators an institution uses and what deals an aggregator may have with specific institutions, which (as usual) benefits everyone in the system except the student. Combine this with AI-enabled recruitment and there's a real transparency problem here.
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