Interesting conclusion from this study of French online courses: "if MOOC platforms want to attract more students, we have shown that one key factor is to be pro-active in the media." Thus we see platforms expend a full 37 percent of their total revenues on marketing. Additionally, "it is more important to consider when to launch a course than to think about whether other, potentially competing, online courses will be aired first." The first four months of the year are best, with the peak being in April. Avoid the summer months and September. This article is found in the full conference proceedings (308 page PDF) of the MOOCS2021 conference hosted in June by the Hasso Plattner Institute.
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