A Content Model Is Not a Design System
Mike Wills,
A List Apart,
Sept 23, 2021
This post contrasts two ways of thinking about content. One way is to think of different types of content as defined by different parts of a page (like a web page, say). The other is to think of different types of content semantically, according to the meanings and intent of the content. To me, this reads a bit like the distinction between documents and data. And thinking semantically - thinking about data - requires changing the way we look at content. It can be hard to shift perspective. As one designer writes, "Our tendency to approach the content model with our familiar design-system thinking constantly led us to veer away from one of the primary purposes of a content model: delivering content to audiences on multiple marketing channels."
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