Are Facebook and Google going to ruin newsletters?
David Tvrdon,
The Fix,
Sept 24, 2021
Both Facebook and Google are moving into email newsletters. Email is one of the last non-platform forums for communication, so people are understandably worried that the companies will 'help' email newsletters the way they 'helped' RSS. Facebook's Bulletin model is a basic clone of Substack, while Google is integrating its Museletter model into its cloud services, and especially Google Docs. It's nice to have publishing tools that make it a lot easier to produce email newsletters, but the fear is that the companies will eventually reduce them to a closed system.
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