I'm including this article mostly because I want to be the first to suggest new branding for Google search: call it "Ask Mum". That's pretty much the direction the product is headed, as Google tries to move away from simple keyword searchers to actually answering questions using its Multitask Unified Model (MUM). I will admit that none of the examples (videos of interactions on a mobile phone) appealed to me; the pictures are nice, but when I'm limited to one or two results on the screen, it's not really usable. This is doubly the case if these results are provided by advertisers. What would be useful? Removing language barriers. Multiple points of view. Unbiased results.
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