There has been a lot attention paid to Facebook being renamed to Meta and its corresponding focus on developing a metaverse. What is overlooked in this, I think, is the fact that Facebook is trying to catch up with other competitors. As Ethan Zuckerberg argues, the idea (and technology) for the metaverse has been around for a long time. We have Roblox out there aiming at a billion users with plans to "increase investment in the creator community." And here we have Microsoft's Minecraft making inroads into Australian education. It isn't hard to build the 3D part of the metaverse, especially when you're building clunky heavy headsets like the Oculus. The hard part is building the content and the community and the network. But who would trust Facebook with that? Who?
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