How Snap is sidestepping the metaverse
Casey Newton,
Platformer,
Dec 08, 2021
Snap is a company that most people are overlooking, argues Casey Newton, but it has slowly been developing a solid foundation for augmented reality (AR) glasses that will eclipse its rivals. He makes a good argument. This, for example, is tantalizing: restaurants have been telling customers to scan QR codes to access the menu, but Snap has a 'lens' that displays what the menu item would look like on the table in front of you. "When I opened it up using Spectacles, I waved my hands to advance through the virtual goods: a burger, a sushi roll, a piece of pie. The donut looked realistic enough that I developed slight hunger pangs." Forget the bits that don't work yet. Focus on the things that are amazing.
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