so it's not exactly what I mean by 'connective' but you can see the connections: "There is the term 'Connective Action' as opposed to 'Collective Action,' explains Dr. Schäfer, a Political Scientist and Japanologist currently teaching at Erlangen-Nuremberg University in Germany... in contrast to Collective Action where people protest based on ideology, Connective Action (in this case) uses a hashtag to oppose a certain policy or political agenda. There is no ideology behind a hashtag movement, or no base structure to it." See also.
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