I don't think I really like this idea but I'll pass it along in any case. The author's proposal is that the software tools students use on campus should have educational ads built into them. It sounds like a neat idea - but I don't thing that educational content should intrude its way into our lives. We have too much trouble as it is with unwanted messages - we shouldn't make education part of the problem. If I want learning I'll ask for it; otherwise, leave me alone.
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