Seven Habits of Highly Effective Podcasts
Matt Deegan,
Matt on Audio,
Jan 18, 2022
As readers know, I love my audio content. There's always music in my ears when I work, an audiobook on when I walk, and podcasts of all sorts when I cycle. And I can say that while this article offers tips for would-be podcasters, it may also surprise the reader a bit. For example: the most successful podcasts have almost always been around for a long time. "Very few podcasts can become instant hits." It takes time to build an audience (which grows mostly through word of mouth) and it takes time to settle into a well-produced and engaging format. One eight factor is missing, though: I have yet to see a successful podcast that features only one speaker. You need the variety and sometimes tension that multiple voices bring.
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