Content-type: text/html Downes.ca ~ Stephen's Web ~ Publisher paywall strategies for 2022: AI driving dynamic subscription technology

Stephen Downes

Knowledge, Learning, Community

I've mentioned these before but I just want to say again that AI-driven paywalls have me pulling out my hair. I want to provide links only to open access resources. If you click a link in OLDaily and hit a paywall, I've failed. But paywalls these days are disguised; sometimes they appear invisible, depending on what the AI says, while at other times (when they think they've found a potential client) the barrier goes up. "Dynamic paywalls use an industry-standard "propensity to convert" score which, once reached, means a reader is likely to subscribe. Only then will they be prompted to pay." I personally think it's pretty deceptive. It certainly makes my job harder.

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Stephen Downes Stephen Downes, Casselman, Canada
stephen@downes.ca

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Last Updated: Nov 23, 2024 10:17 a.m.

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