Big Tech Always Fails at Doing Radio
Matt Deegan,
Matt on Audio,
Mar 15, 2022
I think the broad generalization in the title is very much overstated, but there are still numerous good bits in this article. Like this: "If I was building radio from the ground up I would not be concentrating on 'anybody with a phone, a voice, and a love for music'," writes Matt Deegan. "Radio is not about the producer. It's about the listener. Great radio is focused on them." For example, radio "is the polar opposite of an app-driven culture. Why? Because it's essential to go where listeners are. You go to their party, you don't demand they come to yours." Some things here, I think, that education could learn.
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