It's funny to read about the lessons about email newsletters being newly discovered by new commercial services, for example, ""moving the newsletter away from driving traffic to the website," thinking of it as "a self-contained experience you read within your email," and realizing "what we're breaking a little bit is this perception that every interaction with the reader has to lead to a click." That has always been the design philosophy of OLDaily; I don't care if you never visit my website, and the links to stories (on other websites) are there as a convenience, not a requirement. The other side of this email newsletter renaissance is the ongoing war against spam and how smaller distributors (like me) are caught in the crossfire.
Today: 2 Total: 23 [Direct link] [Share]
