As is so often the case, what is being said here of media organizations like the BBC can also be said of educational institutions. The usual complaints are made, describing "social media platforms as a 'pure Wild West' full of 'bullying, violence, racism [and] hate crimes'." But some relevant points are also made. First, we "are actually not competing with each other any more... most of the time, we are either growing the pie of time people spend on journalism, or we're shrinking it." And second, "People aren't following pages anymore, they're following personalities. There are studies that prove that. People will more likely have a reporter from a news organization pop up on their feed than the organisation itself."
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