I encountered a product called Echobox for the first time while preparing another post, and it's worth a mention here in its own right. Widely used by content publishers, Echobox (says it) uses artificial intelligence to optimize the performance of publication newsletters and social media. This has two facets. On the one hand, the use of AI allows publishers to automate processes, thus spending much less staff time. Also, it enables them to customize content and select the best post time to increase readership. The use of this same technology is a natural for online learning. I think that eventually people will stop signing up for courses (especially for continuing professional development (CPD)) and simply sign up for ongoing learning subscription services that offer a steady stream of learning resources. Services like Echobox will make this a lot easier to offer, and will no doubt be used in creative ways to drive revenue.
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