Why BeReal is breaking out
Casey Newton,
Platformer,
Jul 20, 2022
BeReal isn't "breaking out", it's being promoted, and it is more likely to be a flash in the pan than anything significant, but it creates a good opportunity to make a point, which is what Casey Newton is doing here. The point is this: "BeReal is simply applying what we have learned about kickstarting new social networks over the past two decades. A creative constraint is essential — think Twitter's 140 characters, or Vine's 6-second loops — and BeReal's two-minute countdown timer has inspired similar ingenuity. The company's early focus on making inroads with college students is also straight out of the growth marketing handbook." But also: it forces users to be viral, sharing photos with friends, which means you have to have some...
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