With the exception of TikTok, social media use in Canada is declining, according to research conducted back in May. My own impression is that TikTok will soon peak as well, mostly because the content becomes repetitive after watching a few thousand videos (that's my experience, at least). I would also expect Twitter to nosedive if the Musk deal goes through. I don't use any Meta properties (Facebook, Instagram, WhatsApp) but they seem also to be becoming less relevant. LinkedIn is also weak, as my feed has become an almost nonstop barrage of self and corporate promotion. The only real strength I see is YouTube, though its grown is limited by format. I notice that distributed apps, like Mastodon, don't even make the list, and I don't expect that to change until they somehow differentiate themselves from traditional social media.
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