The Dangers of Datafication
Axel Bruns,
Snurblog,
Oct 14, 2022
This is a summary of a keynote by Raul Ferrer-Conill on the datafication of everyday life. What does 'engagement' even mean these days? he asks. "Its meaning has shifted from political to civic participation, and from there to participation in social networks; and this has given rise to the creation of metrics of engagement. These metrics are defined differently on each platform, but ultimately always boil down to some 'shiny number' that is positioned as the ultimate goal for the platform and/or its users." The minute you've set your sights on a 'shiny number', you've lost, in my view.
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