Content-type: text/html Downes.ca ~ Stephen's Web ~ Janice Min: The Hollywood media executive betting big on newsletters

Stephen Downes

Knowledge, Learning, Community

Who could have predicted that newsletters would be an effective way to reach an audience with news and information? "(Janice) Min reveals that Ankler Media now has more than 30,000 newsletter subscribers. With a staff of four, she says the business is profitable and expects it to generate millions of dollars of revenue this year." Here's the number that counts: "Paid subscriptions cost $149 a year or $17 a month." That's revenue of $510K a month, or $4.29 million a year. Maybe I'v e been sitting on a gold mine all these years, but frittered it away publishing content for free.

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Stephen Downes Stephen Downes, Casselman, Canada
stephen@downes.ca

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Last Updated: Dec 22, 2024 11:53 p.m.

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