I've been publishing an email newsletter for more than 20 years and most of these points resonate well with me, especially the parts about having a personal tone and a consistent format. Interestingly, Ismael Nafria writes that "publishing newsletters is the second most performed activity by full-time creators, only behind publishing on social media and ahead of publishing articles/blog posts and creating short videos." Certainly many of my sources are email newsletters published by experts in other fields. Where the article does leave me is when it starts talking about business models and publishing platforms, though with a good day job and the skills to write my own platform, I may have a privileged point of view. Via Spiny via What's New in Publishing.
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