The topic of consent is as relevant to education and research as it is to media. "What we need is a common ground for how consent is requested and communicated so that audiences can clearly understand how their data is used, what their consent enables, and how saying 'yes' can benefit their user experience," says Association of Online Publishers (AOP) director Richard Reeves in this useful interview. Not surprisingly, "conversations usually circle back to the need for standards, transparency, and leadership in the publishing industry and across the digital advertising supply chain." They also circle back to things like honesty and customer agency, but these are trickier for advertisers (and educators) to manage.
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