This is an interesting study (34 page PDF). Though it has numerous flaws (for example, only 4 of the 50 participation students showed up for the follow-up interviews) the approach has merit: the authors set up a course of activities and discussion around two 'vignettes', one where student data is used and shared by Amazon, another where the data is used and shared by the university. Not surprisingly, given the demographics, the students felt more confident in the university's use and sharing of the data (the authors report that this conclusion is surprising, a good lesson in not trusting your intuitions on empirical questions).
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