Media trends are often reflected in online learning trends, so there is something to watch here. The article is a bit of a mixed bag, though. There are some genuine predictions, specifically, that advertising revenue and subscription growth will continue at about five percent this year. Then we get a hope expressed as a prediction: "(re)building trust will be vital". I happen to agree, but a prediction would say whether can rebuild that trust. I'd look at the charts showing that trust is falling. Next: "publishers have long have to compete with a myriad of other ways in which audiences can spend their time." That's not a prediction, but this is: young people increasingly spend their time with non-traditional media. That's a trend I would expect to continue. Finally: "internet users around the world 2 hours 9 mins a day" on what's called "press media", which is either wildly wrong, or employs a very broad definition of "press media". Why are these predictions so convoluted? Well, if they're stated explicitly, it's hard to imagine them all being true at once. Is traditional media growing, or is it shrinking?
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