What's the Killer App for Web3?
Q McCallum,
O'Reilly,
Feb 23, 2023
This is a realistic assessment of the state of web3 with a good dose of imagination (which I like). For example: "I suspect web3's killer apps will come out of two unlikely fields: fashion and loyalty programs." Why these? "Web2's 'collect personal info to try to identify specific individuals who may be interested and then pummel them with messaging' is incompatible with web3's ethos of 'honor pseudonymity and give people the opportunity to tell you when they're interested.'" So, "Web3 shifts the power of outreach to the buyer... marketers will have to unlearn old habits and embrace this world in which they derive greater benefit yet have less control." Hence: fashion and loyalty programs.
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