The authors argue, "Spotify, the successful music-streaming service, is a benchmark for personalisation, and the similarities between entertainment and educational content make it a good point of reference for personalised learning." This is an incredibly bad argument. It reduces the idea of personalization to content recommendation, and even there, the comparison fails, because you want to revisit your favourite music over and over (which is why playlists are so effective) but ideally you'd want to visit learning content only a few times. Additionally, there's no real sense to be made of context, pre-requisites, mastery, or assessment in music streaming. And Spotify (at least to my knowledge) doesn't incorporate music-listening activities, community, or tutorial support. One wonders why the editors would approve this article; surely readers are right to expect better.
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