This is a look at the startup space in edtech in the university sector. The article identifies six major product categories: recruitment, assessment, student affairs, LMS and technology, career development, and revenue generators. It also points to a survey of university leaders identifying "areas where current products are not satisfying demand and need improvement." It also links to a nascent market map of higher ed startups on Google Sheets that currently has some thirty-odd listings. How accurate is any of this? Your call.
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