Advice on building your own ecosystem
Kate Carruthers,
Aide Mémoire,
Jul 27, 2023
This is a short simple post but has advice that's essential to anyone who depends on an internet presence for anything. Specifically (paraphrased): establish your own brand on your own website that you control, register your own domain yourself, never make platforms like Twitter, TikTok, Instagram, or Facebook your primary platform, export your contact lists and store them securely, and try to make contact with customers on your own platforms. I would also add that it's a good idea to reach beyond the traditional commercial platforms shown in the diagram, if only to be prepared for change when (not if) they suddenly turn toxic and die.
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