This is a good study (82 page PDF) on trust in AI conducted by KPMG and the University of Queensland. Surveying some 17,000 people from 17 countries covering all global regions, the survey finds "strong global endorsement for the principles of trustworthy AI," which include things like privacy, accuracy, fairness, and human agency. It outlines four major 'pathways' to the development of trust in AI: safeguards, regulations, and laws; perceived benefits of AI; a way to address concerns and risks; and people's understanding of AI use and efficacy. So, the usual pathways for any technology adoption.
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